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Top 10 unforgettable mobile branding ads of 2021

Top 10 unforgettable mobile branding ads of 2021

As we stand at the precipice of 2021, we see how advertisers continued to turn to mobile as a platform to keep their customers truly engaged. From augmented reality to powerful motion sensors to harnessing the power of interactive video, this year has seen some of the best, most impactful mobile ads yet.   Here is the list of some of the best interactive mobile ads that captivated users in 2021.   Sony Pictures Entertainment turned to virtual reality to create buzz around the launch of superhero film Venom   One of the…

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Top brands that are creating a dent in the global mobile ad space with avant-garde mobile ads

Top brands that are creating a dent in the global mobile ad space with avant-garde mobile ads

Over 80%1 of the world’s population owns a smartphone, and digital marketers were quick to leverage mobile marketing to tap into these users. In fact, global mobile ad spends grew by 71%2, despite the pandemic.   With brands across the globe increasingly aligning their marketing strategies to mobile, the competition is increasing.   The challenge: stay ahead of the curve and create an impact.   For a campaign to resonate with the audience, it is crucial to put customers at the center of the ad experience. New-age digital users are not passive consumers of content. They are selective about the type of content they choose…

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Top Brands That Are Getting Creative With Customers Through Interactive Mobile Ads

Top Brands That Are Getting Creative With Customers Through Interactive Mobile Ads

Top brands are now leveraging smartphone features and sensors like accelerometer, gyroscope, face, voice and smile detection and color recognition among others to create innovative ads that stand out. This aides in avoiding any customer fatigue that might be present with regular banner ads. Further, in order to create unique experiences that establish top-of-mind recall, mobile is the most functional medium. mCanvas helps brand reach their optimal potential by utilizing its in-house studio to create high-impact interactive mobile ads, which…

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Top 4 Leading Brands That Whisked Their Customers Off Their Feet On Valentine’s Day With Interactive Mobile Ads

Top 4 Leading Brands That Whisked Their Customers Off Their Feet On Valentine’s Day With Interactive Mobile Ads

Valentine’s Day has always been synonymous with buying gifts and collecting experiences. From buying their favorite chocolates to planning that mini-vacation, users are willing to spend money on these to make the day of love a memorable one. In 2020, e-commerce brands alone have reported transactions worth between INR 10 – 20 crores in the week leading up the day of love. The grandeur surrounding Valentine’s Day is often attributed to the relevant and effective advertising campaigns. In the recent…

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Here’s a look at how SBI, TATA Sky, Piramal’s CPD, Escor – Z and others leveraged tech-driven, interactive mobile ads to engage users creatively during COVID–19

Here’s a look at how SBI, TATA Sky, Piramal’s CPD, Escor – Z and others leveraged tech-driven, interactive mobile ads to engage users creatively during COVID–19

COVID-19 has pushed brands to their limits and has seen them struggling to adapt to the ever-changing landscape of business during a pandemic. Marketers are constantly trying to solve the conundrum of how to navigate the uncertainty and stay ahead of curve. While the lockdown has been overly disconcerting for some, others have taken this as an opportunity to re-examine their marketing strategies. The result – accelerated digital transformation. Digitization of brands has been underway for some time now, but…

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Top 10 interactive mobile ad campaigns that stole the show in 2019

Top 10 interactive mobile ad campaigns that stole the show in 2019

2019 – the year when brands stopped at nothing to engage users through creative storytelling. From prompting them to jump, blink, tilt and experience the ad in augmented and virtual reality, we’ve seen it all. Of the hundreds of campaigns we executed this year, here are the top 10 interactive mobile ads of 2019. 1. Idea 4G – #IndiaKaLiveNetwork | Video Chat Bot One of the biggest milestones in 2019 was the creation of a campaign that featured a first-of-its-kind…

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