The marketer-millennial misalignment is real. How should brand marketers get with it?
65% of the Indian population falls in the category of Gen-Y or popularly called as Millennials. Given the radically different behavior and consumption patterns within this demographic, how is your brand marketing evolving? For those living under a rock, millennials are the group of people born between 1980-1995 and are considered the largest and most-educated generation in our history. On your way to work or while at the coffee…
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