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5 interactive mobile ads that engaged cricket fans and scored big with IPL Advertising

5 interactive mobile ads that engaged cricket fans and scored big with IPL Advertising

The 16th season of the Indian Premier League is in full gear, and we just can’t keep calm!IPL 2023 is bigger & better than ever. According to the financial express, from approx. 10,000 crore INR advertising budgets across TV & digital this year, 60% is dedicated solely to IPL. Experts believe that the telecom, automobile, consumer tech, e-commerce, and gaming sectors will lead the advertising game during IPL 2023. As per the TAM sports report. 14 new categories and 53…

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The marketer-millennial misalignment is real. How should brand marketers get with it?

The marketer-millennial misalignment is real. How should brand marketers get with it?

                      65% of the Indian population falls in the category of Gen-Y or popularly called as Millennials. Given the radically different behavior and consumption patterns within this demographic, how is your brand marketing evolving? For those living under a rock, millennials are the group of people born between 1980-1995 and are considered the largest and most-educated generation in our history. On your way to work or while at the coffee…

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