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blog banner_top 10 impactful ad campaigns in 2023
10 Most Impactful Ad Campaigns In 2023 : See How Amazon, L’Oréal, Pepsi & Others Elevated Audience Engagement

10 Most Impactful Ad Campaigns In 2023 : See How Amazon, L’Oréal, Pepsi & Others Elevated Audience Engagement

2023 has been a significant year on multiple levels. One thing’s for sure – with the world craving meaningful connections, boundless creativity, and relentless innovation, the stage has been set! Zooming in: Global brands partnered with mCanvas to turn the digital ad game into a joyride of innovation and engagement, with highly impactful ad campaigns in 2023. It’s like being on an advertising rollercoaster – every click unveils a surprise; twists and turns capture the audience’s attention; the ordinary becomes…

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The Rise of Interactive Mobile Ads: Key Trends and Statistics You Should Know

The Rise of Interactive Mobile Ads: Key Trends and Statistics You Should Know

Discover the power of interactive ads and learn how to leverage these engaging experiences to captivate audiences and drive results. interactive ads: shaping mobile marketing In the era of ad overload, interaction is key. It’s no secret that traditional static banner ads have taken a backseat, necessitating interactive ads that achieve engagement and captivate audiences. Leveraging these formats enables brands to not only captivate their audiences but also gather valuable insights and drive better results. By focusing on personalization, entertainment,…

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5 interactive mobile ads that engaged cricket fans and scored big with IPL Advertising

5 interactive mobile ads that engaged cricket fans and scored big with IPL Advertising

The 16th season of the Indian Premier League is in full gear, and we just can’t keep calm!IPL 2023 is bigger & better than ever. According to the financial express, from approx. 10,000 crore INR advertising budgets across TV & digital this year, 60% is dedicated solely to IPL. Experts believe that the telecom, automobile, consumer tech, e-commerce, and gaming sectors will lead the advertising game during IPL 2023. As per the TAM sports report. 14 new categories and 53…

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Top 10 unforgettable mobile branding ads of 2021

Top 10 unforgettable mobile branding ads of 2021

As we stand at the precipice of 2021, we see how advertisers continued to turn to mobile as a platform to keep their customers truly engaged. From augmented reality to powerful motion sensors to harnessing the power of interactive video, this year has seen some of the best, most impactful mobile ads yet.   Here is the list of some of the best interactive mobile ads that captivated users in 2021.   Sony Pictures Entertainment turned to virtual reality to create buzz around the launch of superhero film Venom   One of the…

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Top Brands That Are Getting Creative With Customers Through Interactive Mobile Ads

Top Brands That Are Getting Creative With Customers Through Interactive Mobile Ads

Top brands are now leveraging smartphone features and sensors like accelerometer, gyroscope, face, voice and smile detection and color recognition among others to create innovative ads that stand out. This aides in avoiding any customer fatigue that might be present with regular banner ads. Further, in order to create unique experiences that establish top-of-mind recall, mobile is the most functional medium. mCanvas helps brand reach their optimal potential by utilizing its in-house studio to create high-impact interactive mobile ads, which…

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Coca Cola, Bingo!, SBI Life and others are tapping, slicing and sliding their way into mobile marketing with Gamification

Coca Cola, Bingo!, SBI Life and others are tapping, slicing and sliding their way into mobile marketing with Gamification

Marketers have stopped at nothing to create engaging ad experiences for users in the mobile ad space. With several tricks up their sleeve to retain users’ attention, gamified ads holds a prominent spot. Not only do they instantly engage users, but they also offer the opportunity for brands to get creative and distinguish themselves from competitors. Brands are partnering with mobile advertising companies in a bid to create impactful experiences and target the right market segments. Here’s a list of…

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