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Want to be the next internet sensation? Here’s how much you could earn

Want to be the next internet sensation? Here’s how much you could earn

Your opinion of Dhinchak Pooja may not matter because she’s made tonnes of money doing what she clearly seems to enjoy. So did Japan’s DJ Piko-Taro with Pen Pineapple Apple Pen, and the uncrowned king of cringe-pop Taher Shah with Eye to Eye (2013), and Angel ( 2016). Counting the dollars At the time of going to print, Dhinchak Pooja’s Selfie Maine… had over 13.9 million views. YouTube gives content creators in India around $0.50 (Rs 32) to $1 (Rs…

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When ads get personal

When ads get personal

Smartphones are redefining the way brands can reach out to consumers. But a majority marketers in India feel that they are under-invested when it comes to advertising on smartphones. According to a recent Adobe Digital Insights 2017 report, around 89% of Indian marketers felt that they had under-invested in smartphone advertising in 2016. In smartphones, videos are the most popular choice for Indian consumers in consuming content. Indian consumers spend an average of 34% of their video viewing time on…

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Staring at possible $750 million loss, Google brings in third party help

Staring at possible $750 million loss, Google brings in third party help

YouTube’s recent fiasco has once again raised questions about the efficacy of digital mediums given the number of cases of ad frauds, faulty reporting by major digital platforms and the issue of ad viewability. Analysts at Nomura report that Google might stand to lose as much as $750 million due to the advertiser boycott even as advertisers and agencies across the globe join their counterparts in the UK in withholding spending on YouTube and Google. According to one report, as…

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Is the mobile platform under-utilised by brands in India?

Is the mobile platform under-utilised by brands in India?

Smartphones are redefining the way brands can reach out to consumers. But a majority marketers in India feel that they are under-invested when it comes to advertising on smartphones. Around 89% of Indian marketers felt that they had under-invested in smartphone advertising in 2016, according to a recent Adobe Digital Insights 2017 report. In smartphones video is the most popular choice for Indian consumers in consuming content. Indian consumers spend an average of 34% of their video viewing time on…

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