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Ahead Of The Curve: 5 Advertising Trends of 2024 That Will Redefine Marketing Strategies

Ahead Of The Curve: 5 Advertising Trends of 2024 That Will Redefine Marketing Strategies

According to WARC‘s Global Ad Spend Outlook 2023-‘24 study, global advertising spends are projected to skyrocket by 8.2% in 2024, catapulting the market past the monumental $1 TN mark for the first time in history. So, what lies ahead for marketers? Top 5 advertising trends of 2024 that marketers should know Let’s take a look at the top advertising trends of 2024, that will define how advertisers – brands & marketers alike, should plan their branding activities over the rest…

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5 interactive mobile ads that engaged cricket fans and scored big with IPL Advertising

5 interactive mobile ads that engaged cricket fans and scored big with IPL Advertising

The 16th season of the Indian Premier League is in full gear, and we just can’t keep calm!IPL 2023 is bigger & better than ever. According to the financial express, from approx. 10,000 crore INR advertising budgets across TV & digital this year, 60% is dedicated solely to IPL. Experts believe that the telecom, automobile, consumer tech, e-commerce, and gaming sectors will lead the advertising game during IPL 2023. As per the TAM sports report. 14 new categories and 53…

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Here’s a look at how SBI, TATA Sky, Piramal’s CPD, Escor – Z and others leveraged tech-driven, interactive mobile ads to engage users creatively during COVID–19

Here’s a look at how SBI, TATA Sky, Piramal’s CPD, Escor – Z and others leveraged tech-driven, interactive mobile ads to engage users creatively during COVID–19

COVID-19 has pushed brands to their limits and has seen them struggling to adapt to the ever-changing landscape of business during a pandemic. Marketers are constantly trying to solve the conundrum of how to navigate the uncertainty and stay ahead of curve. While the lockdown has been overly disconcerting for some, others have taken this as an opportunity to re-examine their marketing strategies. The result – accelerated digital transformation. Digitization of brands has been underway for some time now, but…

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