Is ad-supported digital publishing lucrative?

Is ad-supported digital publishing lucrative?

We stand at a cusp in the digital publishing ecosystem where experts are questioning whether ad supported journalism is lucrative any more. Medium’s CEO Ev Williams recently stated “…it’s clear that the broken system is ad-driven media on the internet. It simply doesn’t serve people. In fact, it’s not designed to.” What’s the solution, I ask? There isn’t one at the moment, but Medium is on a mission to figure it out. I’m all in for radical change, and I…

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