‘Taste ads’ that no one will want to block

‘Taste ads’ that no one will want to block

Picture this. You’re reading Buzzfeed’s post on your mobile phone, and suddenly an ad appears, telling you about Magnum’s latest offering – a chocolate-filled, vanilla-infused, fruit and nut covered frozen dessert. Lovely isn’t it? Don’t you wish you could just taste this delicious piece of information right away? Worry not. It’s possible. mCanvas has been using phone sensors and features in ads from 2015 to make ads engaging and interactive. If you browse through premium content sites, chances are you’ve…

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Is ad-supported digital publishing lucrative?

Is ad-supported digital publishing lucrative?

We stand at a cusp in the digital publishing ecosystem where experts are questioning whether ad supported journalism is lucrative any more. Medium’s CEO Ev Williams recently stated “…it’s clear that the broken system is ad-driven media on the internet. It simply doesn’t serve people. In fact, it’s not designed to.” What’s the solution, I ask? There isn’t one at the moment, but Medium is on a mission to figure it out. I’m all in for radical change, and I…

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