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Want to be the next internet sensation? Here’s how much you could earn

Want to be the next internet sensation? Here’s how much you could earn

Your opinion of Dhinchak Pooja may not matter because she’s made tonnes of money doing what she clearly seems to enjoy. So did Japan’s DJ Piko-Taro with Pen Pineapple Apple Pen, and the uncrowned king of cringe-pop Taher Shah with Eye to Eye (2013), and Angel ( 2016). Counting the dollars At the time of going to print, Dhinchak Pooja’s Selfie Maine… had over 13.9 million views. YouTube gives content creators in India around $0.50 (Rs 32) to $1 (Rs…

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Staring at possible $750 million loss, Google brings in third party help

Staring at possible $750 million loss, Google brings in third party help

YouTube’s recent fiasco has once again raised questions about the efficacy of digital mediums given the number of cases of ad frauds, faulty reporting by major digital platforms and the issue of ad viewability. Analysts at Nomura report that Google might stand to lose as much as $750 million due to the advertiser boycott even as advertisers and agencies across the globe join their counterparts in the UK in withholding spending on YouTube and Google. According to one report, as…

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Is the mobile platform under-utilised by brands in India?

Is the mobile platform under-utilised by brands in India?

Smartphones are redefining the way brands can reach out to consumers. But a majority marketers in India feel that they are under-invested when it comes to advertising on smartphones. Around 89% of Indian marketers felt that they had under-invested in smartphone advertising in 2016, according to a recent Adobe Digital Insights 2017 report. In smartphones video is the most popular choice for Indian consumers in consuming content. Indian consumers spend an average of 34% of their video viewing time on…

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Mobile Soap Opera

Mobile Soap Opera

A decade or so ago, cinema was the big screen and TV the small screen. Now add to it, an even smaller screen. You don’t have to go too far to seek it either. At the nearest IT Park or the Metro station, even the market square, you can see millennial and IT professionals, staring in rapt attention at their hand-held screens.They run to a type. Sitting in their offices, riding in their cabs or hunched over their tablets in…

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How much money do people like Dinchak Pooja earn from online videos?

How much money do people like Dinchak Pooja earn from online videos?

Dhinchak Pooja went viral a week ago for her song ‘Selfie Maine Leli Aaj’ on YouTube. Many of you may have even shared it, commented on it or even trolled it. While you may laugh at the video, she is the one having the last laugh. The video currently has 7.1 million views on YouTube. She has 47,637 subscribers on her YouTube channel currently. Dhinchak Pooja is not the only one, just a while before this emerged DJ Piko-Taro video…

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‘Taste ads’ that no one will want to block

‘Taste ads’ that no one will want to block

Picture this. You’re reading Buzzfeed’s post on your mobile phone, and suddenly an ad appears, telling you about Magnum’s latest offering – a chocolate-filled, vanilla-infused, fruit and nut covered frozen dessert. Lovely isn’t it? Don’t you wish you could just taste this delicious piece of information right away? Worry not. It’s possible. mCanvas has been using phone sensors and features in ads from 2015 to make ads engaging and interactive. If you browse through premium content sites, chances are you’ve…

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Is ad-supported digital publishing lucrative?

Is ad-supported digital publishing lucrative?

We stand at a cusp in the digital publishing ecosystem where experts are questioning whether ad supported journalism is lucrative any more. Medium’s CEO Ev Williams recently stated “…it’s clear that the broken system is ad-driven media on the internet. It simply doesn’t serve people. In fact, it’s not designed to.” What’s the solution, I ask? There isn’t one at the moment, but Medium is on a mission to figure it out. I’m all in for radical change, and I…

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