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Category: Culture

Increase The Attention Span; Break Through The Festival Clutter With Interactive Ads

Increase The Attention Span; Break Through The Festival Clutter With Interactive Ads

More than just celebrations, festivals present a unique opportunity for brands to connect with their target audience and make a lasting impact during this highly commercial period. In today’s digital age, mobile advertising has emerged as a powerful tool to capture the attention of online consumers during the festive season. According to a Redseer report, online retail platforms achieved sales of $5.7 BN (or ₹40,000 CR) within only the 1st week of festive season sales last year, a robust 27%…

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Breaking Through The Noise: Innovative And Creative Mobile Ads To Connect With Gen Z And Millennials

Breaking Through The Noise: Innovative And Creative Mobile Ads To Connect With Gen Z And Millennials

Did you know there are 307 million smartphone users in the US? 97.64% of Gen Z and 97.61% of Millennials in the US use smartphones. How do you tap into this growing consumer group and create content they want to engage with? In this blog, you’ll learn how innovative mobile ad formats, such as interactive and gamified ads, can create exciting and engaging ad experiences. The Need for Innovative Mobile Ads With the rise of social media platforms and streaming…

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Break the language barrier with multilingual marketing for higher brand recall

Break the language barrier with multilingual marketing for higher brand recall

Did you know that 60% of Indian consumers only purchase products that are advertised to them, in their native language? It’s no surprise that 90% of internet users in India choose to consume content (websites, mobiles, offline) in their regional language.  As a marketer or business, your brand message and marketing communication should reach the right audience, in the language they prefer. Studies show that online users are most likely to respond (especially on mobile) when advertising communication is in their…

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Shine Brighter this Ramadan with Innovative, Interactive Mobile Ads

Shine Brighter this Ramadan with Innovative, Interactive Mobile Ads

Globally observed by over 2 billion people, Ramadan is the time for togetherness, connection and community. There’s no doubt that Southeast Asia (SEA) celebrates Ramadan (and Eid) on a massive scale.  For brands in the Asia Pacific region, Ramadan is a vital commercial period with many shoppers spending more time (and money) online, during this month. Using interactive and immersive mobile experiences, your brand can stay top-of-mind, while keeping your audience thoroughly engaged.  As per a Ramadan report by M&C Saatchi…

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The marketer-millennial misalignment is real. How should brand marketers get with it?

The marketer-millennial misalignment is real. How should brand marketers get with it?

                      65% of the Indian population falls in the category of Gen-Y or popularly called as Millennials. Given the radically different behavior and consumption patterns within this demographic, how is your brand marketing evolving? For those living under a rock, millennials are the group of people born between 1980-1995 and are considered the largest and most-educated generation in our history. On your way to work or while at the coffee…

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Is ad-supported digital publishing lucrative?

Is ad-supported digital publishing lucrative?

We stand at a cusp in the digital publishing ecosystem where experts are questioning whether ad supported journalism is lucrative any more. Medium’s CEO Ev Williams recently stated “…it’s clear that the broken system is ad-driven media on the internet. It simply doesn’t serve people. In fact, it’s not designed to.” What’s the solution, I ask? There isn’t one at the moment, but Medium is on a mission to figure it out. I’m all in for radical change, and I…

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