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Category: Campaigns

10 Most Impactful Ad Campaigns In 2023 : See How Amazon, L’Oréal, Pepsi & Others Elevated Audience Engagement

10 Most Impactful Ad Campaigns In 2023 : See How Amazon, L’Oréal, Pepsi & Others Elevated Audience Engagement

2023 has been a significant year on multiple levels. One thing’s for sure – with the world craving meaningful connections, boundless creativity, and relentless innovation, the stage has been set! Zooming in: Global brands partnered with mCanvas to turn the digital ad game into a joyride of innovation and engagement, with highly impactful ad campaigns in 2023. It’s like being on an advertising rollercoaster – every click unveils a surprise; twists and turns capture the audience’s attention; the ordinary becomes…

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Supercharge Your Brand Impact with Efficient Media Buying

Supercharge Your Brand Impact with Efficient Media Buying

In the digital ad world, efficient media buying is the make-or-break strategy. Inefficient wastage of ad spends can tank even the best of ad campaigns. This underscores the important role of targeting and planning in any advertising strategy, a core competency of mCanvas through managed and programmatic ad campaigns. unlocking the media universe: where targeting reigns supreme Targeting lies at the heart of any effective media buying and planning strategy. It’s the art of delivering the right message to the…

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Increase The Attention Span; Break Through The Festival Clutter With Interactive Ads

Increase The Attention Span; Break Through The Festival Clutter With Interactive Ads

More than just celebrations, festivals present a unique opportunity for brands to connect with their target audience and make a lasting impact during this highly commercial period. In today’s digital age, mobile advertising has emerged as a powerful tool to capture the attention of online consumers during the festive season. According to a Redseer report, online retail platforms achieved sales of $5.7 BN (or ₹40,000 CR) within only the 1st week of festive season sales last year, a robust 27%…

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5 interactive mobile ads that engaged cricket fans and scored big with IPL Advertising

5 interactive mobile ads that engaged cricket fans and scored big with IPL Advertising

The 16th season of the Indian Premier League is in full gear, and we just can’t keep calm!IPL 2023 is bigger & better than ever. According to the financial express, from approx. 10,000 crore INR advertising budgets across TV & digital this year, 60% is dedicated solely to IPL. Experts believe that the telecom, automobile, consumer tech, e-commerce, and gaming sectors will lead the advertising game during IPL 2023. As per the TAM sports report. 14 new categories and 53…

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Mercedes, BMW, Audi, Jaguar & Jeep take the fast lane to reach higher CTR with interactive mobile ads

Mercedes, BMW, Audi, Jaguar & Jeep take the fast lane to reach higher CTR with interactive mobile ads

Driving interest in luxury cars is an experience that’s difficult to sell using static banner ads. As per a recent report, buyers expect a highly exclusive experience. They seek continual engagement and personalized experiences through the purchase journey. Brands must not just maintain a luxurious look and feel across the communication but also create an immersive experience. Interactive mobile ads can help automotive brands offer buyers a slice of luxury, driving exceptional engagement and click-through rates. Let’s deep dive into…

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As travel intent rises, tourism brands can win big with mobile-first interactive ads in 2023

As travel intent rises, tourism brands can win big with mobile-first interactive ads in 2023

The global tourism sector is expected to grow to nearly $2.29 trillion in 2023, surpassing the peak reported in 2019. The world is ready to reclaim avenues of leisure and travel, which they couldn’t do during the pandemic. This pent-up demand and desire are fuelling what’s come to be known as revenge travel. Over 90% of Americans plan to travel in 2023, and 24% have set aside over $4,000 to turn these wanderlust plans into reality! With 18% of Americans…

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Break the language barrier with multilingual marketing for higher brand recall

Break the language barrier with multilingual marketing for higher brand recall

Did you know that 60% of Indian consumers only purchase products that are advertised to them, in their native language? It’s no surprise that 90% of internet users in India choose to consume content (websites, mobiles, offline) in their regional language.  As a marketer or business, your brand message and marketing communication should reach the right audience, in the language they prefer. Studies show that online users are most likely to respond (especially on mobile) when advertising communication is in their…

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Shine Brighter this Ramadan with Innovative, Interactive Mobile Ads

Shine Brighter this Ramadan with Innovative, Interactive Mobile Ads

Globally observed by over 2 billion people, Ramadan is the time for togetherness, connection and community. There’s no doubt that Southeast Asia (SEA) celebrates Ramadan (and Eid) on a massive scale.  For brands in the Asia Pacific region, Ramadan is a vital commercial period with many shoppers spending more time (and money) online, during this month. Using interactive and immersive mobile experiences, your brand can stay top-of-mind, while keeping your audience thoroughly engaged.  As per a Ramadan report by M&C Saatchi…

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CPG Brands Secure Top-of-Mind Recall Despite High Competition with Interactive Mobile Ads

CPG Brands Secure Top-of-Mind Recall Despite High Competition with Interactive Mobile Ads

In a market with such high competition, Consumer Packaged Goods (CPG) brands find it difficult to retain top-of-mind recall. 57% of consumers switch to a new retailer to save money and 51% choose similar items from a different brand when their favourite item is out of stock. It is why CPG brands are some of the biggest ad spenders in the US, spending almost a quarter of their budgets on advertising.   CPG brands are tapping into the potential of interactive…

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7 Brands that hit it out of the park with mobile sensor ads in 2022

7 Brands that hit it out of the park with mobile sensor ads in 2022

Every time you pick up your phone, you interact with a mobile sensor. You switch it on with a fingerprint lock, swipe and scroll to see content and zoom in or out to consume it thoroughly. Brands have been paying attention, stepping up their game to make the most of every tap and touch. In 2022, 236 brands partnered with mCanvas to create engaging and interactive campaigns, winning over the hearts and minds of their existing customers and reaching potential…

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