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Author: Vishal Rupani

Augmented Reality (AR) is the next big thing for brands: Frooti, OnePlus, TATA and other brands are leading the way

Augmented Reality (AR) is the next big thing for brands: Frooti, OnePlus, TATA and other brands are leading the way

Augmented reality (AR) has become a buzzword in the online tech space. Almost everyone has heard of Pokémon GO, the AR mobile game. But the innovation isn’t exclusive to the gaming industry. It has shown great promise even in the mobile ad space, and brands have been quick to incorporate AR into mobile-led ad campaigns that have proven to enhance user engagement. We’ll let these examples do the talking. Here are the five best AR-led campaigns on mobile. Frooti –…

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[Infographic] Understanding the habits of Indians for Valentine’s Day 2020

[Infographic] Understanding the habits of Indians for Valentine’s Day 2020

Valentine’s Day – the day of love has continued to capture our imagination for centuries. For some, it’s all about exchanging meaningful gifts and spending quality time together, while others may perceive it as an auspicious day, one to create a milestone, and for the singles out there, well, it’s just another ordinary working day. But what do Indians really think and feel about the day? It’s a question we chanced upon and decided to explore it further. So, we…

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Top 10 interactive mobile ad campaigns that stole the show in 2019

Top 10 interactive mobile ad campaigns that stole the show in 2019

2019 – the year when brands stopped at nothing to engage users through creative storytelling. From prompting them to jump, blink, tilt and experience the ad in augmented and virtual reality, we’ve seen it all. Of the hundreds of campaigns we executed this year, here are the top 10 interactive mobile ads of 2019. 1. Idea 4G – #IndiaKaLiveNetwork | Video Chat Bot One of the biggest milestones in 2019 was the creation of a campaign that featured a first-of-its-kind…

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[INFOGRAPHIC] We all know cricket, but now we better understand its fans. And we have some interesting data that will bowl you over!

[INFOGRAPHIC] We all know cricket, but now we better understand its fans. And we have some interesting data that will bowl you over!

Click to view full infographic In a country with many religions, there’s one that unites all Indians. Cricket is a religion in India and it enjoys supremacy over all other sports in terms of fan following. It is the jewel in the crown of rising sportsviewership in the country, with 93 percent of all sports viewers in 2018 tuning to cricket content according to a BARC India report. To better understand the cricket fanatics, we ran a survey over the last 3…

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