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Author: Lavin Punjabi

Top Brands That Are Getting Creative With Customers Through Interactive Mobile Ads

Top Brands That Are Getting Creative With Customers Through Interactive Mobile Ads

Top brands are now leveraging smartphone features and sensors like accelerometer, gyroscope, face, voice and smile detection and color recognition among others to create innovative ads that stand out. This aides in avoiding any customer fatigue that might be present with regular banner ads. Further, in order to create unique experiences that establish top-of-mind recall, mobile is the most functional medium. mCanvas helps brand reach their optimal potential by utilizing its in-house studio to create high-impact interactive mobile ads, which…

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Top 4 Leading Brands That Whisked Their Customers Off Their Feet On Valentine’s Day With Interactive Mobile Ads

Top 4 Leading Brands That Whisked Their Customers Off Their Feet On Valentine’s Day With Interactive Mobile Ads

Valentine’s Day has always been synonymous with buying gifts and collecting experiences. From buying their favorite chocolates to planning that mini-vacation, users are willing to spend money on these to make the day of love a memorable one. In 2020, e-commerce brands alone have reported transactions worth between INR 10 – 20 crores in the week leading up the day of love. The grandeur surrounding Valentine’s Day is often attributed to the relevant and effective advertising campaigns. In the recent…

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From interactive videos to creative CTAs, here’s how top 5 brands are taking a new approach to video ads and garnering engagement

From interactive videos to creative CTAs, here’s how top 5 brands are taking a new approach to video ads and garnering engagement

In an attention deficit mobile ad space, marketers have realized the importance of creating increasingly engaging ads. In an effort to make ads more interactive, brands have discovered the potential of video ads, as a surefire way of establishing strong brand recall amongst key market segments. Additionally, the consumption of video content has increased during the pandemic, making it a potentially lucrative strategy for marketers to tap in to. Providing advertisers with the opportunity to deliver impeccable storytelling ads in…

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Here’s a look at how SBI, TATA Sky, Piramal’s CPD, Escor – Z and others leveraged tech-driven, interactive mobile ads to engage users creatively during COVID–19

Here’s a look at how SBI, TATA Sky, Piramal’s CPD, Escor – Z and others leveraged tech-driven, interactive mobile ads to engage users creatively during COVID–19

COVID-19 has pushed brands to their limits and has seen them struggling to adapt to the ever-changing landscape of business during a pandemic. Marketers are constantly trying to solve the conundrum of how to navigate the uncertainty and stay ahead of curve. While the lockdown has been overly disconcerting for some, others have taken this as an opportunity to re-examine their marketing strategies. The result – accelerated digital transformation. Digitization of brands has been underway for some time now, but…

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Coca Cola, Bingo!, SBI Life and others are tapping, slicing and sliding their way into mobile marketing with Gamification

Coca Cola, Bingo!, SBI Life and others are tapping, slicing and sliding their way into mobile marketing with Gamification

Marketers have stopped at nothing to create engaging ad experiences for users in the mobile ad space. With several tricks up their sleeve to retain users’ attention, gamified ads holds a prominent spot. Not only do they instantly engage users, but they also offer the opportunity for brands to get creative and distinguish themselves from competitors. Brands are partnering with mobile advertising companies in a bid to create impactful experiences and target the right market segments. Here’s a list of…

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Spearheading the programmatic revolution: How Cadbury, Maruti Suzuki, Panasonic, LGI and others are engaging users with advanced, interactive mobile ads

Spearheading the programmatic revolution: How Cadbury, Maruti Suzuki, Panasonic, LGI and others are engaging users with advanced, interactive mobile ads

In their bid to unlock the full potential of mobile ads, marketers are exploring programmatic display advertising, a relatively new, yet rapidly growing discipline in India. Offering diverse tools and services, programmatic ad platforms have enabled marketers to create and deliver campaigns with an automated and data-driven approach. Hailed as the ultimate solution to streamlining the ad buying process, Indian marketers have been quick to take note of programmatic ad spending and with good reason. Enhanced targeting, access to real-time…

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The Internet of Voice: How brands like Mercedes-Benz, Idea, SBI, Lenovo and others are transforming brand experiences with speech and sound recognition ads on mobile

The Internet of Voice: How brands like Mercedes-Benz, Idea, SBI, Lenovo and others are transforming brand experiences with speech and sound recognition ads on mobile

With almost 20% of search queries being done by voice in India in 2019, and with a 270% year-on-year increase in voice searches, it’s no surprise that the use of speech and sound is slowly finding its footing in the Indian market, and brands are clamoring to find ways to engage users with it. The fact that voice is faster than typing has contributed exponentially to its humongous growth. Capitalizing on India’s diversity in terms of language, marketers can build…

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Augmented Reality (AR) is the next big thing for brands: Frooti, OnePlus, TATA and other brands are leading the way

Augmented Reality (AR) is the next big thing for brands: Frooti, OnePlus, TATA and other brands are leading the way

Augmented reality (AR) has become a buzzword in the online tech space. Almost everyone has heard of Pokémon GO, the AR mobile game. But the innovation isn’t exclusive to the gaming industry. It has shown great promise even in the mobile ad space, and brands have been quick to incorporate AR into mobile-led ad campaigns that have proven to enhance user engagement. We’ll let these examples do the talking. Here are the five best AR-led campaigns on mobile. Frooti –…

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[Infographic] Understanding the habits of Indians for Valentine’s Day 2020

[Infographic] Understanding the habits of Indians for Valentine’s Day 2020

Valentine’s Day – the day of love has continued to capture our imagination for centuries. For some, it’s all about exchanging meaningful gifts and spending quality time together, while others may perceive it as an auspicious day, one to create a milestone, and for the singles out there, well, it’s just another ordinary working day. But what do Indians really think and feel about the day? It’s a question we chanced upon and decided to explore it further. So, we…

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Top 10 interactive mobile ad campaigns that stole the show in 2019

Top 10 interactive mobile ad campaigns that stole the show in 2019

2019 – the year when brands stopped at nothing to engage users through creative storytelling. From prompting them to jump, blink, tilt and experience the ad in augmented and virtual reality, we’ve seen it all. Of the hundreds of campaigns we executed this year, here are the top 10 interactive mobile ads of 2019. 1. Idea 4G – #IndiaKaLiveNetwork | Video Chat Bot One of the biggest milestones in 2019 was the creation of a campaign that featured a first-of-its-kind…

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