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Author: Beulah Pereira

Top 5 Mobile-First CTAs that are Enabling Brands to Achieve their Marketing KPIs

Top 5 Mobile-First CTAs that are Enabling Brands to Achieve their Marketing KPIs

The adoption and growth of mobile as a powerful advertising medium has skyrocketed over the past couple of years, the success of which can be attributed to the increasingly affordable prices of smartphones. Marketers have leveraged this growth by embracing mobile advertising, and it has paid off in great dividends. The advanced targeting capabilities, mobile-ready formats, sensors and features within smartphones, and more are what make mobile ads more engaging for brands.   One of the most compelling features of mobile…

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