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Month: July 2021

5 Advantages of Mobile Video Advertising

5 Advantages of Mobile Video Advertising

The first-ever video advertisement was televised after a baseball game on July 1, 1941, and forever changed the way the advertising world worked. This groundbreaking 10-second advert only cost the company $9 but brought returns worth the salt. What happened next is nothing short of revolutionary.   Today, however, video ads do not need big screens or massive billboards to prove effective. Mobile can deliver the same efficiency just as fast, and at half the ad spend. Further, mobile-first ads have allowed numerous brands to attract, engage, and convert prospective audiences anywhere, anytime.  …

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How new innovative video ad solutions are helping brands scale impact

How new innovative video ad solutions are helping brands scale impact

The pandemic and the increased number of smartphone users in India have accentuated the adoption, growth and consumption of video content. In India alone, consumers are watching online video content for an average of 5 hours and 16 minutes a day, the highest in the world. Marketers have been prompt to embrace the trend to reach potential market segments at strategic digital touchpoints with impactful video ads to stay ahead of the curve.  New innovative and impactful solutions are transforming…

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