Browsed by
Month: November 2020

From interactive videos to creative CTAs, here’s how top 5 brands are taking a new approach to video ads and garnering engagement

From interactive videos to creative CTAs, here’s how top 5 brands are taking a new approach to video ads and garnering engagement

In an attention deficit mobile ad space, marketers have realized the importance of creating increasingly engaging ads. In an effort to make ads more interactive, brands have discovered the potential of video ads, as a surefire way of establishing strong brand recall amongst key market segments. Additionally, the consumption of video content has increased during the pandemic, making it a potentially lucrative strategy for marketers to tap in to. Providing advertisers with the opportunity to deliver impeccable storytelling ads in…

Read More Read More

Here’s a look at how SBI, TATA Sky, Piramal’s CPD, Escor – Z and others leveraged tech-driven, interactive mobile ads to engage users creatively during COVID–19

Here’s a look at how SBI, TATA Sky, Piramal’s CPD, Escor – Z and others leveraged tech-driven, interactive mobile ads to engage users creatively during COVID–19

COVID-19 has pushed brands to their limits and has seen them struggling to adapt to the ever-changing landscape of business during a pandemic. Marketers are constantly trying to solve the conundrum of how to navigate the uncertainty and stay ahead of curve. While the lockdown has been overly disconcerting for some, others have taken this as an opportunity to re-examine their marketing strategies. The result – accelerated digital transformation. Digitization of brands has been underway for some time now, but…

Read More Read More

en_USEnglish
de_DEGerman en_USEnglish