In their bid to unlock the full potential of mobile ads, marketers are exploring programmatic display advertising, a relatively new, yet rapidly growing discipline in India. Offering diverse tools and services, programmatic ad platforms have enabled marketers to create and deliver campaigns with an automated and data-driven approach. Hailed as the ultimate solution to streamlining the ad buying process, Indian marketers have been quick to take note of programmatic ad spending and with good reason. Enhanced targeting, access to real-time…

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