Valentine’s Day – the day of love has continued to capture our imagination for centuries. For some, it’s all about exchanging meaningful gifts and spending quality time together, while others may perceive it as an auspicious day, one to create a milestone, and for the singles out there, well, it’s just another ordinary working day.
But what do Indians really think and feel about the day? It’s a question we chanced upon and decided to explore it further. So, we ran a survey for 10 days, in order to better our understanding of the habits of Indians for Valentine’s Day.
In the survey, we asked 3 questions:
1. Why do you celebrate Valentine’s Day?
2. What do you plan on gifting your partner on Valentine’s Day?
3. What is your biggest Valentine’s Day fear?
Each question had four options as answers, and users were asked to choose any of them or to input a more personalized response in the text box provided.
Enabling users to respond in English and Hindi, we received 10,000 respondents, which were then divided into five segments – geo-location, language, brand, phone price segment, and operating system.
And for a bit of a twist, we also added intriguing and hilarious typed-in, out-of-the-box responses from some quirky folks!