Click to view full infographic In a country with many religions, there’s one that unites all Indians. Cricket is a religion in India and it enjoys supremacy over all other sports in terms of fan following. It is the jewel in the crown of rising sportsviewership in the country, with 93 percent of all sports viewers in 2018 tuning to cricket content according to a BARC India report.
To better understand the cricket fanatics, we ran a survey over the last 3 games of the knockout stages of the recent ICC World Cup 2019. In order to get into the minds of cricket enthusiasts, we asked them 3 questions:
- Favourite snack while watching the game
- Favourite superstition for the perfect match moments
- Favourite excuse to skip work
Each question had three options as answers and users could pick any one of them. The users were also provided with a text box to input a more personalized answer. They could type out their answers in English or Hindi.
We bifurcated the answers we received from over 10,000 respondents into segments categorized by phone price, language (English/Hindi), geo-location, operating system, cellular network and mobile brand.
We hope you enjoy this infographic as much as we did creating it. Make sure to also read the quirky typed-in messages from a few creative minds.
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