mCanvas launched Juice Machine today, a newsletter that picks out news bits about snazzy creative and advertisements from around the world. In the world of mobile advertising, creativity is oft forgotten with most users seething over deadbeat banners that mar their content consumption experience.
Juice Machine attempts to bring the focus back on creative and showcase stunning campaigns and creative gigs from everywhere on the internet. Co-founder and CEO, Lavin Punjabi has often stressed on the importance of creative and makes sure that quality is paramount in all of the ads served via mCanvas. He goes on to say, “Creative for mobile should be thought of differently. This space lacks inspiration or great work. We need to bring glamour into mobile ads and Juice Machine is an attempt to bring like-minded people to share great pieces of mobile-friendly art.”
Juice Machine is also accepting entries for innovative mobile campaigns from Asia Pacific. If you are a marketer, agency or adtech player, just send in your entry and we will showcase it to our widespread subscriber database. Send in your entries to firstname.lastname@example.org