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Month: March 2017

‘Taste ads’ that no one will want to block

‘Taste ads’ that no one will want to block

Picture this. You’re reading Buzzfeed’s post on your mobile phone, and suddenly an ad appears, telling you about Magnum’s latest offering – a chocolate-filled, vanilla-infused, fruit and nut covered frozen dessert. Lovely isn’t it? Don’t you wish you could just taste this delicious piece of information right away? Worry not. It’s possible. mCanvas has been using phone sensors and features in ads from 2015 to make ads engaging and interactive. If you browse through premium content sites, chances are you’ve…

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