The Internet of Voice: How brands like Mercedes-Benz, Idea, SBI, Lenovo and others are transforming brand experiences with speech and sound recognition ads on mobile

The Internet of Voice: How brands like Mercedes-Benz, Idea, SBI, Lenovo and others are transforming brand experiences with speech and sound recognition ads on mobile

With almost 20% of search queries being done by voice in India in 2019, and with a 270% year-on-year increase in voice searches, it’s no surprise that the use of speech and sound is slowly finding its footing in the Indian market, and brands are clamoring to find ways to engage users with it. The fact that voice is faster than typing has contributed exponentially to its humongous growth. Capitalizing on India’s diversity in terms of language, marketers can build…

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Augmented Reality (AR) is the next big thing for brands: Frooti, OnePlus, TATA and other brands are leading the way

Augmented Reality (AR) is the next big thing for brands: Frooti, OnePlus, TATA and other brands are leading the way

Augmented reality (AR) has become a buzzword in the online tech space. Almost everyone has heard of Pokémon GO, the AR mobile game. But the innovation isn’t exclusive to the gaming industry. It has shown great promise even in the mobile ad space, and brands have been quick to incorporate AR into mobile-led ad campaigns that have proven to enhance user engagement. We’ll let these examples do the talking. Here are the five best AR-led campaigns on mobile. Frooti –…

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[Infographic] Understanding the habits of Indians for Valentine’s Day 2020

[Infographic] Understanding the habits of Indians for Valentine’s Day 2020

Valentine’s Day – the day of love has continued to capture our imagination for centuries. For some, it’s all about exchanging meaningful gifts and spending quality time together, while others may perceive it as an auspicious day, one to create a milestone, and for the singles out there, well, it’s just another ordinary working day. But what do Indians really think and feel about the day? It’s a question we chanced upon and decided to explore it further. So, we…

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Top 10 interactive mobile ad campaigns that stole the show in 2019

Top 10 interactive mobile ad campaigns that stole the show in 2019

2019 – the year when brands stopped at nothing to engage users through creative storytelling. From prompting them to jump, blink, tilt and experience the ad in augmented and virtual reality, we’ve seen it all. Of the hundreds of campaigns we executed this year, here are the top 10 interactive mobile ads of 2019. 1. Idea 4G – #IndiaKaLiveNetwork | Video Chat Bot One of the biggest milestones in 2019 was the creation of a campaign that featured a first-of-its-kind…

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[INFOGRAPHIC] We all know cricket, but now we better understand its fans. And we have some interesting data that will bowl you over!

[INFOGRAPHIC] We all know cricket, but now we better understand its fans. And we have some interesting data that will bowl you over!

Click to view full infographic In a country with many religions, there’s one that unites all Indians. Cricket is a religion in India and it enjoys supremacy over all other sports in terms of fan following. It is the jewel in the crown of rising sportsviewership in the country, with 93 percent of all sports viewers in 2018 tuning to cricket content according to a BARC India report. To better understand the cricket fanatics, we ran a survey over the last 3…

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Want to be the next internet sensation? Here’s how much you could earn

Want to be the next internet sensation? Here’s how much you could earn

Your opinion of Dhinchak Pooja may not matter because she’s made tonnes of money doing what she clearly seems to enjoy. So did Japan’s DJ Piko-Taro with Pen Pineapple Apple Pen, and the uncrowned king of cringe-pop Taher Shah with Eye to Eye (2013), and Angel ( 2016). Counting the dollars At the time of going to print, Dhinchak Pooja’s Selfie Maine… had over 13.9 million views. YouTube gives content creators in India around $0.50 (Rs 32) to $1 (Rs…

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The marketer-millennial misalignment is real. How should brand marketers get with it?

The marketer-millennial misalignment is real. How should brand marketers get with it?

                      65% of the Indian population falls in the category of Gen-Y or popularly called as Millennials. Given the radically different behavior and consumption patterns within this demographic, how is your brand marketing evolving? For those living under a rock, millennials are the group of people born between 1980-1995 and are considered the largest and most-educated generation in our history. On your way to work or while at the coffee…

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When ads get personal

When ads get personal

Smartphones are redefining the way brands can reach out to consumers. But a majority marketers in India feel that they are under-invested when it comes to advertising on smartphones. According to a recent Adobe Digital Insights 2017 report, around 89% of Indian marketers felt that they had under-invested in smartphone advertising in 2016. In smartphones, videos are the most popular choice for Indian consumers in consuming content. Indian consumers spend an average of 34% of their video viewing time on…

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Staring at possible $750 million loss, Google brings in third party help

Staring at possible $750 million loss, Google brings in third party help

YouTube’s recent fiasco has once again raised questions about the efficacy of digital mediums given the number of cases of ad frauds, faulty reporting by major digital platforms and the issue of ad viewability. Analysts at Nomura report that Google might stand to lose as much as $750 million due to the advertiser boycott even as advertisers and agencies across the globe join their counterparts in the UK in withholding spending on YouTube and Google. According to one report, as…

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Could the Creative Bring about the Renaissance of Adtech?

Could the Creative Bring about the Renaissance of Adtech?

Mobile ad blocking is at an all time high in our country. More than 40 percent users have mobile ad blockers installed. This makes me ask do consumers hate ads or do they hate the way they are done? When you dive deeper into the problem, you realize that users do not dislike the concept of ads. In a study carried out by HubSpot of ad blocker users, 83 percent actually said that they would be ok to see ads…

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