Want to be the next internet sensation? Here’s how much you could earn

Want to be the next internet sensation? Here’s how much you could earn

Your opinion of Dhinchak Pooja may not matter because she’s made tonnes of money doing what she clearly seems to enjoy. So did Japan’s DJ Piko-Taro with Pen Pineapple Apple Pen, and the uncrowned king of cringe-pop Taher Shah with Eye to Eye (2013), and Angel ( 2016). Counting the dollars At the time of going to print, Dhinchak Pooja’s Selfie Maine… had over 13.9 million views. YouTube gives content creators in India around $0.50 (Rs 32) to $1 (Rs…

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The marketer-millennial misalignment is real. How should brand marketers get with it?

The marketer-millennial misalignment is real. How should brand marketers get with it?

                      65% of the Indian population falls in the category of Gen-Y or popularly called as Millennials. Given the radically different behavior and consumption patterns within this demographic, how is your brand marketing evolving? For those living under a rock, millennials are the group of people born between 1980-1995 and are considered the largest and most-educated generation in our history. On your way to work or while at the coffee…

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mCanvas partners with Gulf News to make its Middle East debut

mCanvas partners with Gulf News to make its Middle East debut

mCanvas, in collaboration with IAS Media, has tied up with Gulf News to serve interactive ads to users on the publication’s mobile website. The mobile storytelling platform will serve as the technology and creative partner to Gulf News; providing its ad formats – Scroller, Sticker and Spotlight and access to its award winning creative team to produce ads for Gulf News’ clients. Lavin Punjabi, CEO, mCanvas said, “Being the largest media brand in the UAE, it brings me immense pleasure that mCanvas will serve as technology and creative…

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When ads get personal

When ads get personal

Smartphones are redefining the way brands can reach out to consumers. But a majority marketers in India feel that they are under-invested when it comes to advertising on smartphones. According to a recent Adobe Digital Insights 2017 report, around 89% of Indian marketers felt that they had under-invested in smartphone advertising in 2016. In smartphones, videos are the most popular choice for Indian consumers in consuming content. Indian consumers spend an average of 34% of their video viewing time on…

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Staring at possible $750 million loss, Google brings in third party help

Staring at possible $750 million loss, Google brings in third party help

YouTube’s recent fiasco has once again raised questions about the efficacy of digital mediums given the number of cases of ad frauds, faulty reporting by major digital platforms and the issue of ad viewability. Analysts at Nomura report that Google might stand to lose as much as $750 million due to the advertiser boycott even as advertisers and agencies across the globe join their counterparts in the UK in withholding spending on YouTube and Google. According to one report, as…

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Flipkart’s ‘Never go low again’ ad campaign for Lenovo P2 promises a stellar battery life

Flipkart’s ‘Never go low again’ ad campaign for Lenovo P2 promises a stellar battery life

Storytelling ad platform, mCanvas recently joined hands with Dentsu Webchutney to create a disruptive advertisement for Lenovo P2 phone, which is currently available only on Flipkart. As a part of the mandate from Flipkart, mCanvas conceptualized the ad based on the USP of Lenovo P2 which is its battery life. To get this message across to consumers, mCanvas targeted users whose battery was at 30% capacity or less battery life. While browsing through mCanvas partner websites, users with 30% or…

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Could the Creative Bring about the Renaissance of Adtech?

Could the Creative Bring about the Renaissance of Adtech?

Mobile ad blocking is at an all time high in our country. More than 40 percent users have mobile ad blockers installed. This makes me ask do consumers hate ads or do they hate the way they are done? When you dive deeper into the problem, you realize that users do not dislike the concept of ads. In a study carried out by HubSpot of ad blocker users, 83 percent actually said that they would be ok to see ads…

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Is the mobile platform under-utilised by brands in India?

Is the mobile platform under-utilised by brands in India?

Smartphones are redefining the way brands can reach out to consumers. But a majority marketers in India feel that they are under-invested when it comes to advertising on smartphones. Around 89% of Indian marketers felt that they had under-invested in smartphone advertising in 2016, according to a recent Adobe Digital Insights 2017 report. In smartphones video is the most popular choice for Indian consumers in consuming content. Indian consumers spend an average of 34% of their video viewing time on…

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Mobile Soap Opera

Mobile Soap Opera

A decade or so ago, cinema was the big screen and TV the small screen. Now add to it, an even smaller screen. You don’t have to go too far to seek it either. At the nearest IT Park or the Metro station, even the market square, you can see millennial and IT professionals, staring in rapt attention at their hand-held screens.They run to a type. Sitting in their offices, riding in their cabs or hunched over their tablets in…

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mCanvas launches Juice Machine – a newsletter that’s poised for the creative world

mCanvas launches Juice Machine – a newsletter that’s poised for the creative world

mCanvas launched Juice Machine today, a newsletter that picks out news bits about snazzy creative and advertisements from around the world. In the world of mobile advertising, creativity is oft forgotten with most users seething over deadbeat banners that mar their content consumption experience. Juice Machine attempts to bring the focus back on creative and showcase stunning campaigns and creative gigs from everywhere on the internet. Co-founder and CEO, Lavin Punjabi has often stressed on the importance of creative and…

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